The logo has an associative function.
Thanks to the logos consumers distinguish one product from another.
This is not a quick-and-dirty drawing in a mobile editor, but the most important element in brand design.
A logo is a trademark that conveys the idea and philosophy of a brand to people.
A good logo comes at a price.
It informs the buyer about the manufacturer, reveals the company's philosophy and forms an impression.
The trademark protects the services of the company because it is its property.
A beautiful logo is a must-have for a company that values its uniqueness.
If a cookie is dropped into hot tea, it will change shape and dissolve. You will lose pleasure and not get the taste.
So it is with the logo - if you will not pay enough attention on it, the service will dissolve in a stream of hot offers.
Business will lose its zest, and you will lose cookies, that is, profit
By using someone else's logo, the company runs the risk of receiving a "letter of happiness" with a frightening seal.